Salvatore Ferragamo is still considered an”it” brand in the world of shoes, but many does not know the history that lies behind this name. Salvatore was an Italian man, who from ca 1920 contributed to both Italian and world fashion. In the 1950 the world started paying attention to the Italian shoe, as the quality was superb and the materials exclusive! Footwear magazines started writing about the art of the Italian footwear, and the Italian economy grew tremendously as a result.
Salvatore Ferragamo was born in a small town in Italy, but when he was sixteen he immigrated to America. This was a smart move, as the American footwear industry was the most advanced at that time, and he quickly found a job at a shoe factory. He was impressed by the efficiency of the mass production, but NOT the final product. So, after a while he decided to go to Hollywood, and find a market for fine handmade Italian shoes. After he became a huge hit in Hollywood in the 1920s he decided it was time to go back to Italy, as he could not find experienced workers to make his shoes in America. Here he joined the American efficiency with the Italian craftsmanship, and make shoe history!
After this he discovered new ways to strengthen the shoe, started making bigger variety of color, and started making shoes inspired by trends in architecture, visual arts and design!
Salvatore Ferragamo was the man who invented the shoe as we know it today, did you know this?